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November 25, 2014 •
UX Methodology •
Views: 5003
Let’s say you know this set of facts about me: I am a college-educated female between the ages of 20-30. I work in the financial sector and commute to work with the public transport system....
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July 15, 2014 •
Contextual Inquiry, Design, UX Methodology •
Views: 5543
As UX designers within a large financial organization, me and my team often get asked by other parts of the business how their teams might be able to incorporate UX practices into their process. Just the other day, one team within the...
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July 14, 2014 •
Business Strategy, Experience Design, Marketing •
Views: 5152
Here is a great little video in which Clayton Christense describes real world examples of how proper user research can lead to actionable insight on consumer behavior. Consider the following scenario: A Milkshake Business wants to improve...
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