March 13, 2015 •
Design, Digital, Marketing •
Allow me to introduce to you the new generation: Gen Z. This is generation that was born with an ipad in its hands. They have never known a world without the internet, cellphones or selfies, and are the most diverse and...
July 14, 2014 •
Business Strategy, Experience Design, Marketing •
Here is a great little video in which Clayton Christense describes real world examples of how proper user research can lead to actionable insight on consumer behavior. Consider the following scenario: A Milkshake Business wants to improve...